By David Armano
darmano.typepad.com
Social business design vs. just social media design
Which of your 5 senses would you fear losing most? -- sight
The eyes are not responsible when the mind does the seeing- Publilius Syrus
Visual thinking-- changing our thinking process to be more visual
Expressing ourselves through a visual medim = Art
Design = combines form and function to perform a task
making a visual message requires a messy analysis.. behind simplicity is complexity
History of the Internet-- Vimeo (find link?)
Getting Visual in 4 "Ms"
Metaphor- comparing your content to an image that is already familiar
Model- condensing your content down to a visual that communitcates the idea visually (Bloom's) Mindmap- "Back of the Napkin" Dan Roam (slideshare), you see the relationship of different words and ideas in relation to one another
Manifest- "to make obvious"
6 steps to Getting Visual
1. Emphathize: See the world as a child
- observe, notice the little things that other miss
- ask, ask questions, even silly ones
- explore, entertain your curiosity
2. Memorize: commit thoughts to memory
- draw, or write down key words
3. Analyze: Take a step back
4. Synthesize: Filter signal from noise
5. Visualize: See it, then do it
6. Materialize: make it tangible, make it stick
- i.e. the 4 c's of commuity- 1. content, 2. Context, 3. connectivity, 4. continuity
How do you visualize a "dynamic signal"?
For example- Twitter= Streams of data (streams, to oobvious to overlook)
What does a signal look like? (radio tower)
image: A wavy line, with random ripple radio signals at intervals.
Q&A:
What software do you use? Adobe illustrator,
Software not as important as the concepts... could be done in word, or ppt.
Social Marketing Compass-- Brian Solis Jess
Check list of rmaking content more visual:
use your brain and see what you are doing.
Why your content should be visual:
--Gets people's attention quickly
--Helps us learn faster and more effectively
--Let's people do their own thinking
--Helps us tell stories
Where to start:
Envisioning information, Tufte
Selling to the VP of No, Gray
The Back of the Napkin, Roam
Don't Make Me Think, Krug
