Saturday, February 20, 2010
Tuesday, January 12, 2010
Tuesday, November 24, 2009
I need more blogs to read like I need a hole in the head… but here it is.. 50 more blogs to explore. There are some i can toss out the window—Average Cats? No Thanks…
But the book blogs…and how about the one—Not Always Right—there’s a customer service reps dream come true!!
which ones tickle your funny bone?
Friday, October 16, 2009
By David Armano
Social business design vs. just social media design
Which of your 5 senses would you fear losing most? -- sight
The eyes are not responsible when the mind does the seeing- Publilius Syrus
Visual thinking-- changing our thinking process to be more visual
Expressing ourselves through a visual medim = Art
Design = combines form and function to perform a task
making a visual message requires a messy analysis.. behind simplicity is complexity
History of the Internet-- Vimeo (find link?)
Getting Visual in 4 "Ms"
Metaphor- comparing your content to an image that is already familiar
Model- condensing your content down to a visual that communitcates the idea visually (Bloom's) Mindmap- "Back of the Napkin" Dan Roam (slideshare), you see the relationship of different words and ideas in relation to one another
Manifest- "to make obvious"
6 steps to Getting Visual
1. Emphathize: See the world as a child
- observe, notice the little things that other miss
- ask, ask questions, even silly ones
- explore, entertain your curiosity
2. Memorize: commit thoughts to memory
- draw, or write down key words
3. Analyze: Take a step back
4. Synthesize: Filter signal from noise
5. Visualize: See it, then do it
6. Materialize: make it tangible, make it stick
- i.e. the 4 c's of commuity- 1. content, 2. Context, 3. connectivity, 4. continuity
How do you visualize a "dynamic signal"?
For example- Twitter= Streams of data (streams, to oobvious to overlook)
What does a signal look like? (radio tower)
image: A wavy line, with random ripple radio signals at intervals.
What software do you use? Adobe illustrator,
Software not as important as the concepts... could be done in word, or ppt.
Social Marketing Compass-- Brian Solis Jess
Check list of rmaking content more visual:
use your brain and see what you are doing.
Why your content should be visual:
--Gets people's attention quickly
--Helps us learn faster and more effectively
--Let's people do their own thinking
--Helps us tell stories
Where to start:
Envisioning information, Tufte
Selling to the VP of No, Gray
The Back of the Napkin, Roam
Don't Make Me Think, Krug
Why improve your writing?
- you owe it to your readers
- there's only two kinds of writing-- good and bad
- it's how you stand out among bloggers
- what is the goal of your writing?
- what is the goal of your blog?
Read good writing
- save clips
Practice, practice, practics
- often, daily if possible
- helps writers block
- helps devlop writing skills
Passion is everything!
What does this mean to the reader?
- sum it up in 1 sentence.
- sum it up in 1 word.
Revise, revise, revise
- make first paragraph count
- get someone to read over it.
- or put it down and read it later
- cut by a third
- spell check
- incorporate reader feedback
- Q&A/ FAQ
- opinion- forces you to think critically
- surprise--do something out of your box, contrary opinion, original thought,
- important on a blog page
- include a roadmap if needed
- pick a game plan- sections, lists, chronologically?
- SEO and Keywords-- make it difficult to write conversationally if you think too much about it.
- Don't use "click here"
- but incorporate links- with headlines, with title tags,
- bold keypoints, sentences
- break up paragraphs
- subheads using < h2 > tags
Think about time of your readers
- write a long version, but add a sort version at top
- add "related posts" at bottom
- headline- clever vs. SEO friendly, short vs. long, Think CNN.com,
- sprinkle keywords throughout post- tagcrowd.com,
- use tags
So you might not win the Nobel Prixe, but instead....Recognition, Fans, Satisfaction for a job well done.
good reminders of good writing... and ways to think about writing for the web.
Tuesday, October 13, 2009
I took this video this morning before I left for work... I've uploaded it directly to the blog from the camera itself... SNAPPY! I think I might need one of these for myself!!
Thursday, October 08, 2009
Found this link through the SouleMama website listed in my Inspiration links.
I’ll have to give it a try soon… any of you with little kids might find it entertaining.
It’s stories read by actors from the Screen Actors Guild. The story featured on the main page right now is “Me and My Cat” read by Elijah Wood—Frodo himself. :)